Travel
Long and short-form destination storytelling - itineraries, guides and full editorials.
Media Kit · 2026
Work With Me
UGC & Brand Partnerships
Travel, hospitality & lifestyle content creator. I partner with brands, hotels and destinations to create honest, high-performing content - across photo, video, editorial and social.
TravelHospitalityFood & DrinkLifestyleFashion
Get In Touch
Content Niches I Cover
Travel, hospitality, food & drink, lifestyle and fashion - these are always my honest recommendations and genuine love for products.
Hospitality
Hotels, boutique stays, eco lodges and design-led retreats.
Food & Drink
Cafés, bakeries, wine bars, best date nights and my genuine go-tos.
Lifestyle
Day-in-the-life, wellness, routines and the things I genuinely use.
Fashion
Travel-led fashion edits, capsule wardrobes and seasonal lookbooks.
Activities
Adventure, watersports, outdoor experiences and bookable tours.
Audience & Performance Metrics
Headline performance across TikTok and Instagram over the last 60 days.
865K
Total Views
TikTok + Instagram, last 60 days
4,058
Combined Followers
+251 in the last 60 days
39.3K
Accounts Reached
Instagram, last 60 days
5.31%
Engagement Rate
TikTok, views-based
Last updated: 07.06.26 11:50am
TikTok & Instagram Audience
Followers, reach and demographics across both platforms.
TikTok
@hollyfolkardsmith
Last 60 days
2,808
Followers
+222 · last 60 days
666K
Total Views
Last 60 days
5.31%
Engagement Rate
Views-based · last 60 days
1,036%
Follower-Based ER
(Likes + Comments + Shares) ÷ Followers
6,504
Shares
Last 60 days
30K
Likes
Last 60 days
Age Breakdown
- 25–3456.3%
- 18–2437.2%
- 35+6.5%
Top Locations
- Australia88.7%
- UK6.3%
- US1.0%
82% women · 18% men
Instagram
@_hollyfolkardsmith
Last 60 days
1,250
Followers
+29 · last 60 days
199K
Total Views
Last 60 days
39.3K
Accounts Reached
Last 60 days
42%
Non-Follower Reach
Last 60 days
Age Breakdown
- 25–3464.2%
- 18–2426.8%
- 35+9%
Top Locations
- UK69.1%
- Australia19.8%
- ES / DE / IE1% each
59.5% women · 40.5% men
Engagement rate note: TikTok engagement rate is calculated on a views basis, in line with TikTok best practice. All data reflects the last 60 days.
Last updated: 07.06.26 11:50am
Brands I've Partnered With
A selection of recent brand collaborations across hospitality, lifestyle and beauty.
Lick Your Phone
Fever
Jordon's Seafood
Sydney Fish Market Cafe
Restelle
Elemis
Jam Pickleball Club
Top-Performing Posts
My highest-performing carousels and videos across TikTok and Instagram (measured by reach, saves and engagement).
FOOD & DRINK
Views
184.5k
Likes
9,111
Saves
713
Engagement
5.3%
TRAVEL
Views
104.6k
Likes
4,966
Saves
3,009
Engagement
7.6%
LIFESTYLE
Views
52.9k
Likes
2,501
Saves
1,975
Engagement
8.5%
TRAVEL
Views
15.9k
Likes
411
Saves
224
Engagement
4%
FOOD & DRINK
Views
10.4k
Likes
243
Saves
21
Engagement
2.6%
⭐
LIFESTYLE
Views
8,062
Likes
52
Saves
10
Engagement
—
Last updated: 07.06.26 11:50am
UGC Content Examples
Bespoke UGC produced personally for brands and hospitality chains - content shot and delivered for my own channels and brand pages.
⭐ = Content produced and delivered directly for the brand
Carousels
TRAVEL
Views
3,150
Engagement
2.3%
FOOD & DRINK
Views
7,356
Engagement
2.6%
FOOD & DRINK
Views
1,823
Engagement
2.4%
Videos
⭐
FOOD & DRINK
Views
1,160
Engagement
6.2%
⭐
FOOD & DRINK
Views
10.4k
Engagement
1.74%
Posted on Instagram
⭐
LIFESTYLE
Views
7,021
Engagement
44.6%
FOOD & DRINK
Views
720
Engagement
7.6%
FOOD & DRINK
Views
2,176
Engagement
5.6%
TRAVEL
Views
397
Engagement
5.3%
LIFESTYLE
Views
483
Engagement
5.4%
FOOD & DRINK
Stats not yet available
Last updated: 07.06.26 11:50am
Example Posts
A snapshot of recent carousels and TikTok videos from my own channels driving strong reach and engagement.
TikTok Carousels
TRAVEL
Views
74.4k
Engagement
11.1%
TRAVEL
Views
5,899
Engagement
4.3%
FOOD & DRINK
Views
20k
Engagement
7.4%
FOOD & DRINK
Views
120.1k
Engagement
11.2%
FOOD & DRINK
Views
9,131
Engagement
6.3%
FOOD & DRINK
Views
1,357
Engagement
5.1%
LIFESTYLE
Views
1,630
Engagement
4.5%
TRAVEL
Views
8,574
Engagement
12.8%
TRAVEL
Views
17.4k
Engagement
11%
TikTok Videos
FOOD & DRINK
Views
3,304
Engagement
7.8%
TRAVEL
Views
10.8k
Engagement
2.6%
FOOD & DRINK
Views
4,615
Engagement
4.4%
FASHION
Views
787
Engagement
6.5%
TRAVEL
Views
2,160
Engagement
7.4%
Last updated: 07.06.26 11:50am
Collaboration & Partnership Options
Every partnership is built around the brand's goals and my audience's trust. Bespoke packages and rate cards available on request.
- —Dedicated posts, stories and/or reels
- —UGC content
- —Product reviews
- —Contra & paid packages
Start a Brand Collaboration
I'd love to work together and help promote your brand. Every piece of content I post is something I genuinely, 100% believe in or would recommend myself. Tell me about your brand, the campaign you have in mind and your timing - I aim to respond within 48 hours.